FatJoe Review 2026: Is It the Best Link Building Service for SMBs?
FatJoe
Starting from
$85/link
Pros
- Transparent, per-order pricing with no retainers or contracts
- Over a decade of operating history
- Clean dashboard that makes ordering and tracking simple
- White-label reports ready to share with clients
- Wide service range beyond just links
Cons
- Premium link packages (DA 50+) can take 3-4 weeks
- Content quality is serviceable but not exceptional
- No phone support (email and chat only)
- No guarantee that specific sites will be used
Verdict
For small business owners who need a reliable, no-nonsense way to build backlinks without hiring an agency, FatJoe is one of the best options available. Start with a small order and scale up from there.
If there is one SEO lever that still moves the needle more than anything else, it is link building. Google’s algorithm has evolved in a hundred different ways over the past decade, but high-quality backlinks remain the single strongest ranking signal for competitive keywords. The problem? Most small business owners either do not have the time to do outreach themselves or have been burned by shady providers selling spammy links on Fiverr.
That is where FatJoe comes in. The platform has been around since 2012, quietly building a reputation as one of the most reliable white-label link building services in the industry.
What Is FatJoe?
FatJoe is a UK-based marketplace for outsourced SEO services. Founded by Joe Davies, it has grown into one of the largest link building platforms used by agencies, freelancers, and business owners worldwide.
Unlike full-service SEO agencies that lock you into monthly retainers, FatJoe operates on a per-order basis. You buy what you need, when you need it.
Services Breakdown
Blogger Outreach (JEPO)
FatJoe’s flagship product. Their team reaches out to real bloggers and website owners in your niche, secures a placement, and publishes content linking back to your site.
- Price range: $85 — $675+ per link depending on domain authority tier
- Best for: Building high-quality editorial backlinks
Niche Edits (JEPE)
Places your link inside existing, already-indexed content on a relevant site. These tend to pass value faster because the page already has authority.
- Price range: $75 — $575+ per link
- Best for: Quick wins when you need links that index fast
Content Writing
SEO-optimized blog posts, articles, and web copy available standalone or bundled with outreach.
- Price range: $0.06 — $0.12 per word
- Best for: SMBs that need consistent content without an in-house writer
Pricing: Transparent and Predictable
One of FatJoe’s biggest differentiators is pricing transparency. Everything is listed on their website with no hidden fees or minimum commitments.
| DA Range | Price Per Link |
|---|---|
| DA 10-20 | $85 |
| DA 20-30 | $145 |
| DA 30-40 | $225 |
| DA 40-50 | $375 |
| DA 50+ | $675+ |
Quality of Links
FatJoe is not going to land you links on Forbes. What you get are links on real, niche-relevant blogs with legitimate traffic and domain authority. Their team vets every placement site for DA, organic traffic, spam score, and content relevance.
The DA 20-40 tier links represent the best value in our experience — real sites, decent content, and they tend to stick.
FatJoe vs. Alternatives
| Feature | FatJoe | Loganix | The HOTH | Rhino Rank |
|---|---|---|---|---|
| Starting price | ~$85/link | ~$150/link | ~$100/link | ~$65/link |
| White-label | Yes | Yes | Yes | Yes |
| Niche edits | Yes | Yes | No | Yes |
| Dashboard | Clean, modern | Good | Cluttered | Basic |
| Track record | Since 2012 | Since 2015 | Since 2010 | Since 2018 |
FatJoe hits the sweet spot between price and quality for most SMBs.
Who Is FatJoe Best For?
- Small business owners who need links but lack time for manual outreach
- Marketing agencies needing a white-label link building partner
- Solopreneurs running SEO for their own sites
- Local businesses combining citation building with blogger outreach
The Verdict
FatJoe is one of the best options for small business owners who want reliable backlinks without the complexity of hiring an agency. Start with a small order of 3-5 links, track the results, and scale up from there.
Affiliate disclosure: Some links in this article are affiliate links. We may earn a commission at no additional cost to you. See our affiliate disclosure for details.
Disclosure: Some links in this review are affiliate links. We may earn a commission if you make a purchase, at no extra cost to you. See our affiliate disclosure for details.