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Resource Template Beginner

Social Media Content Calendar Template

A ready-to-use weekly social media content calendar template with daily post types, content mix ratios, and a sample week to get you started. Built specifically for small business owners.

Posting consistently on social media is one of the biggest challenges small business owners face. This template gives you a repeatable weekly framework so you always know what to post and when.

Content Mix: The 80/20 Rule

Before filling in your calendar, understand the ratio that keeps your audience engaged without feeling sold to:

  • 80% value-driven content — Tips, education, behind-the-scenes, community engagement, industry news
  • 20% promotional content — Product/service highlights, offers, CTAs, testimonials

Within that 80% value content, aim for this mix:

Content TypePercentageExamples
Educational / Tips30%How-tos, quick tips, myth-busting
Behind the Scenes20%Team highlights, process shots, workspace tours
Community / Engagement15%Polls, questions, user-generated content
Industry News / Trends15%Curated articles, commentary on updates
Promotional20%Product features, testimonials, offers

Weekly Calendar Template

Use this as your base framework. Customize the post types to fit your business and audience.

DayPost TypePlatform FocusContent Idea Prompt
MondayMotivational / Week AheadInstagram, LinkedInShare a goal, quote, or preview of the week
TuesdayEducational TipAll platformsTeach your audience something useful in your niche
WednesdayBehind the ScenesInstagram Stories, TikTokShow your process, workspace, or team
ThursdayEngagement PostFacebook, InstagramAsk a question, run a poll, or invite comments
FridayPromotional / CTAAll platformsHighlight a product, share a testimonial, or make an offer
SaturdayCurated / Industry ContentLinkedIn, Twitter/XShare a relevant article with your take
SundayRest or RepurposeOptionalRepurpose a top-performing post from the week

Sample Week: Local Coffee Shop

Here is what a filled-in week might look like for a local coffee shop:

DayPost TypePlatformSpecific Content
MondayMotivationalInstagramPhoto of the shop opening up with caption: “New week, fresh brew. What is your Monday order?”
TuesdayEducational TipAllCarousel: “3 ways to brew better coffee at home”
WednesdayBehind the ScenesInstagram StoriesVideo of the barista making a latte art design
ThursdayEngagementFacebook, InstagramPoll: “Cold brew or iced latte? Vote below”
FridayPromotionalAll”Weekend special: Buy one pastry, get a drip coffee free. Show this post!”
SaturdayCuratedLinkedInShare an article about supporting local businesses with your commentary
SundayRepurposeInstagramReshare Tuesday’s carousel as a Reel with voiceover

How to Use This Template

  1. Pick your platforms. You do not need to be everywhere. Start with 1-2 platforms where your audience is most active.
  2. Block 30 minutes each week to plan the next week’s content using this calendar.
  3. Batch create content. Shoot photos and write captions in one sitting, then schedule them out.
  4. Track what works. Note which post types get the most engagement and double down on those.
  5. Adjust monthly. Review your analytics at the end of each month and refine your content mix.
Need to keep track of leads that come in through your social media efforts? SMBcrm makes it easy to capture and follow up with every prospect so you never lose a sale.

Scheduling Tools

You do not need to post manually every day. Use a scheduling tool to queue up your content in advance:

  • Buffer — Simple and affordable, great for beginners
  • Later — Strong visual planner for Instagram-focused businesses
  • Meta Business Suite — Free scheduling for Facebook and Instagram

The key to social media success is not perfection. It is consistency. Use this calendar to build a posting habit, and refine your approach as you learn what resonates with your audience.