LinkedIn Introduces New Company Page Features Built for Small Businesses

LinkedIn has announced a set of new features for company pages that are specifically designed for small and medium-sized businesses. The updates include customer testimonial sections, service menus with pricing, appointment booking integration, and enhanced analytics for organic content performance.

These changes signal LinkedIn’s push to make company pages more useful for businesses that do not have the budget for LinkedIn’s premium advertising products.

What Is New

Customer Testimonials Section

Company pages can now feature a dedicated testimonials section where business owners can display customer quotes with attribution. Unlike recommendations on personal profiles, these testimonials are tied to the company page and visible to anyone who visits it.

You can add testimonials manually or request them through LinkedIn’s messaging system. Each testimonial includes the customer’s name, title, and company, along with their quote.

B2B service providers can now list their services directly on their company page with descriptions and optional pricing. This turns your LinkedIn page into something closer to a service catalog, making it easier for prospects to understand what you offer without leaving the platform.

Appointment Booking

LinkedIn now supports integration with scheduling tools like Calendly and HubSpot Meetings directly from the company page. A “Book a Meeting” button appears prominently on the page, reducing the steps between discovering your business and starting a conversation.

Improved Organic Analytics

The updated analytics dashboard provides more granular data on post performance, including follower demographics, content engagement by format, and visitor-to-follower conversion rates.

If you have not updated your LinkedIn company page in a while, now is a good time. The new features only appear after you opt into them from the page admin settings.

Why This Matters for Small Businesses

LinkedIn has over 900 million members, and for B2B businesses especially, it remains the most effective social platform for reaching decision-makers. The problem has always been that LinkedIn’s company pages felt like static brochures. You could post content, but the pages themselves did not do much to convert visitors into leads.

These updates change that equation. A company page with testimonials, clear service offerings, and a booking button functions more like a landing page than a social profile. For small B2B businesses such as consultants, agencies, accountants, and professional service providers, this is a meaningful upgrade.

How to Make the Most of It

Start with testimonials. Social proof is one of the most powerful conversion tools available. Reach out to five of your best clients and ask if they would be willing to provide a short quote for your LinkedIn page. Most happy clients are glad to help when asked directly.

List your core services clearly. Do not try to list everything you do. Focus on your three to five highest-value services with clear, jargon-free descriptions. Include pricing if you can, even if it is a range. Transparency builds trust.

Connect your scheduling tool. The fewer steps between interest and conversation, the more meetings you will book. If you are not already using a scheduling tool, most have free tiers that are sufficient for small businesses.

Track your results. Use the new analytics alongside your CRM to understand which LinkedIn activities lead to actual conversations and sales. If you are using SMBcrm, tracking which leads originated from LinkedIn helps you measure the real ROI of your LinkedIn investment.

The Bottom Line

LinkedIn’s new company page features make the platform more functional for small businesses that want to generate leads organically. If LinkedIn is relevant to your target audience, spend an hour this week updating your company page with these new tools. The effort-to-impact ratio is strong.