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The latest updates, trends, and changes that affect your small business marketing.
64 articles
Google has confirmed a broad core algorithm update rolling out in March 2026. Here's what small businesses should expect, what the update targets, and how to respond.
Instagram has launched a suite of new features designed specifically for small businesses, including enhanced shop tools, lead generation forms, and improved analytics. Here's what you need to know.
This week's roundup of marketing news for small businesses: Google's local search changes, Meta's ad platform update, email deliverability crackdowns, a new free design tool, and TikTok's small business grants.
From AI-powered personalization to interactive email experiences, these five trends are redefining how small businesses connect with their audiences through email in 2026.
A step-by-step guide to building a systematic review generation process that keeps fresh, authentic reviews flowing to your Google Business Profile all year long.
This week's small business marketing news covers email marketing benchmarks, Google Ads smart bidding updates, content marketing shifts, and more.
A practical guide to performing a January SEO audit for your small business website. Fix technical issues, update content, and set your site up for organic growth in 2026.
A step-by-step guide for small business owners setting up their first Google Ads campaign in 2026, including budget tips, keyword strategy, and common mistakes to avoid.
The content marketing landscape is shifting fast. Here are the key trends small businesses need to understand to create content that drives real results in 2026.
TikTok and Instagram Reels both offer massive reach for small businesses, but they serve different purposes. Here's how to decide where to focus your effort in 2026.
This week's top marketing news for small businesses, including Google Business Profile updates, email deliverability changes, and new social media features.
If your CRM is not working for you, January is the ideal time to make a change. Here's why a fresh start with the right CRM can transform your small business in 2026.
Google's January 2026 update shifts local search rankings to favor review velocity, service-area accuracy, and mobile experience. Here's what small businesses need to know.
From AI-driven personalization to the rise of zero-click search, here are 7 marketing predictions every small business owner should prepare for in 2026.
A comprehensive website refresh checklist for small businesses to audit performance, update content, and fix issues before the new year.
A practical guide to creating a sustainable online review strategy that builds trust, improves local rankings, and drives new business in 2026.
A step-by-step guide to auditing your Google Ads account at year-end so you can cut waste, improve performance, and start 2026 with a clean, optimized setup.
This week's small business marketing news: last-minute holiday strategies, Google's year-end updates, social media trends, and tools to watch in 2026.
A practical review of the digital marketing tools that small businesses relied on most in 2025, based on real adoption and results rather than hype.
How to run effective re-engagement campaigns and clean up your email list before 2026 to improve deliverability and ROI.
A practical step-by-step framework to help small business owners allocate their marketing budget for 2026 based on what actually drives results.
A honest look at which social media strategies delivered results for small businesses in 2025 and which ones wasted time and money.
This week's top small business marketing news: holiday ad spending trends, Google Business Profile updates, social media algorithm shifts, and more.
A look back at the most impactful Google algorithm updates of 2025 and what they mean for small business local SEO heading into the new year.
Google Business Profile has seasonal tools to help your business stand out during the holidays. Here's how to set up holiday hours, special offers, and seasonal attributes.
The holiday season tests every small business's ability to manage customers. Here's how a CRM keeps you organized when things get hectic.
This week in small business marketing: holiday ad spending trends, Google Business Profile updates, LinkedIn changes, and preparing for Cyber Monday.
Start planning your Q1 2026 content now while the holiday dust settles. Here's a practical framework for mapping out January through March.
Review volume spikes during the holidays. Here's how small businesses can manage seasonal reviews, respond effectively, and protect their reputation.
Skip the inbox noise. These practical Black Friday email strategies help small businesses stand out and drive real sales on November 28.
Small Business Saturday is November 29. Here's a step-by-step marketing plan to help your local business make the most of the day.
This week's top marketing news for small businesses: Google's core update, Meta ad changes, holiday email benchmarks, and more.
Meta's new Advantage+ audience tools use AI to find your best customers automatically. Here's what small business advertisers need to know.
Google has begun rolling out its November 2025 core update. Here's what local businesses should watch for and how to protect your search rankings.
Short-form video is no longer just for consumer brands. Here is how B2B small businesses are using platforms like TikTok, Reels, and Shorts to generate leads.
This week's small business marketing news: Google Ads AI updates, Instagram algorithm changes, small business lending trends, and more.
Practical website optimizations small businesses should make now to maximize conversions during Black Friday and Cyber Monday 2025.
Google updated its review policies in October 2025 with stricter enforcement against fake reviews and new rules around review gating. Here is what changed.
How small businesses should plan and allocate their PPC budgets for the holiday season, including timing strategies and cost-saving tactics.
A step-by-step guide to optimizing your Google Business Profile before the holiday rush, including hours, posts, photos, and seasonal keywords.
This week's top small business marketing news: Meta ad cost changes, Google Business Profile updates, email deliverability rules, and more.
TikTok Shop opens new product categories for small businesses, making it easier for local and niche sellers to reach younger audiences through in-app commerce.
A practical guide for small businesses on timing and content strategy for holiday email campaigns in 2025, from early October through end of year.
Google rolls out a new spam update in October 2025, cracking down on manipulative link building tactics that have plagued local search results.
Website accessibility lawsuits are rising and new guidelines are tightening. Here's what small business owners need to know about ADA compliance and making their websites accessible.
A look at small business confidence indicators heading into Q4 2025, including spending trends, hiring plans, and the economic factors shaping owner sentiment.
This week's small business marketing news covering AI search developments, Instagram updates, link building trends, local review changes, and holiday ad planning.
YouTube has expanded monetization options for Shorts creators. Here's what small businesses need to know about earning revenue and driving growth through short-form video.
A practical look at how small businesses are deploying AI chatbots to handle customer service inquiries, reduce response times, and free up staff for higher-value work.
New research reveals which content marketing strategies are delivering the strongest ROI for small businesses in 2025, from long-form SEO content to short-form video.
Meta's latest changes to Facebook Groups impact how small businesses manage communities, moderate content, and reach members. Here's what changed and how to adapt.
This week's top small business marketing news including Google Business Profile updates, Meta ad changes, email deliverability trends, and more.
Google Maps is rolling out new features designed for service-area businesses including improved radius display, job booking integrations, and enhanced visibility in local search.
A practical Q4 marketing planning guide for small businesses covering holiday campaigns, budget allocation, and strategies to maximize revenue in the busiest shopping season of 2025.
This week's small business marketing roundup covers LinkedIn algorithm changes, local search ranking shifts, Canva's new AI tools, SMS marketing regulations, and back-to-school ad trends.
Google's Core Web Vitals remain a ranking factor in 2025. Here's what small business owners need to know about page speed, user experience metrics, and how to improve your scores.
Google, Yelp, and the FTC are intensifying efforts to combat fake reviews. Here's how the crackdown affects legitimate local businesses and what you should do to protect your reputation.
Six months after Google and Yahoo's email sender requirements took full effect, here's what small businesses need to know about email deliverability and authentication in 2025.
LinkedIn is rolling out new company page tools including customer testimonials, service listings, and appointment booking designed to help small businesses attract leads directly on the platform.
Google Ads cost-per-click rates have climbed significantly across most industries in 2025. Here's what's driving the increase and practical strategies for small business advertisers.
This week's top small business marketing news: Google Ads smart bidding updates, TikTok Shop expansion, Meta's new lead gen tools, email authentication enforcement, and AI content detection shifts.
Instagram is rolling out simplified shopping tools that make it easier for small businesses to tag products, create shoppable posts, and manage their storefronts directly from the app.
Google has begun rolling out its August 2025 core update. Here's what local and small businesses should watch for and how to respond if your rankings shift.
Back-to-school season is one of the biggest spending periods of the year. Here are practical marketing strategies local businesses can use to capture their share of the late-summer rush.
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