Google Business Profile
A free Google tool that lets businesses manage their online presence across Google Search and Google Maps, including business information, reviews, and photos.
Google Business Profile (formerly Google My Business) is the single most important free marketing tool for any local business. It’s the listing that appears when someone searches for your business name or searches for services “near me” on Google. Your profile displays your business name, address, phone number, hours, reviews, photos, and a link to your website — all directly in search results and Google Maps.
Having a complete, optimized Google Business Profile dramatically increases your visibility in local searches. Google prioritizes these listings in local search results, often showing them above traditional website links. When someone searches “plumber near me” or “best coffee shop downtown,” the businesses that appear in the map pack (the top local results) almost always have well-maintained Google Business Profiles.
Optimization goes beyond just claiming your listing. Fill out every field completely — business category, service area, hours (including holiday hours), attributes, and a detailed business description. Add high-quality photos regularly; businesses with photos receive 42% more requests for directions and 35% more website clicks. Most importantly, actively manage your reviews by responding to every one, positive or negative.
Post updates to your profile regularly using Google’s built-in posting feature. Share offers, events, news, and product updates. These posts appear directly in your listing and signal to Google that your business is active. Treat your Google Business Profile as a living marketing asset that needs weekly attention, not a one-time setup task.